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Soothe Healthcare - Brand Manager (4-11 yrs)
Brand managers are the people who shape a company's outward image. To do that, you- ll need to uncover consumer insights and deliver innovative marketing campaigns
Role of the BRAND MANAGER
- Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
- Planning and execution of all communications and media actions on all channels, including online and social media
- Assisting with product development, pricing and new product launches as well as developing new business opportunities
- Creating and managing promotional collateral to establish and maintain product branding
- Managing the budget for advertising and promotional items.
- Competitor and customer insights analysis
- Analysis of sales forecasts and relevant financials and reporting on product sales
- Analyzing our brand positioning and consumer insights
- Helping shape and communicate our vision to the customers
- Translating brand elements into plans and go-to-market strategies
Qualifications required:
- Brand managers tend to be degree qualified with a relevant major and/or have several years' demonstrable marketing experience in a similar environment.
- A degree in Business, Advertising and Marketing, Economics or Engineering from a first-line school, be fluent in English and have a post-graduate qualification or MBA.
- Brand managers have strong communication skills and need to maintain good relationships with colleagues and external contacts. They have a hands-on attitude and are analytical and ambitious. Possession of these qualities will assist you to obtain a brand manager position.
What key attributes do brand managers typically have?
Key personal attributes for a successful brand manager include:
- Brand awareness - a clear understanding of brands and the marketing mix.
- Determination and perseverance
- Relationship management skills
- A strong focus on results
- A high degree of business acumen
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