POSITION TITLE : Manager- Marketing FUNCTION : Hindi Movies SUPERVISOR POSITION : Channel Marketing Team Lead BAND : E SUB-FUNCTION : Marketing LOCATION : Mumbai POSITION PURPOSE : The position is responsible for creating effective communication strategy for the show/ brand and ensure it reaches out to the right consumers using the right media platforms POSITION CONTEXT : Each channel has multiple properties that need marketing support, the role supports in the design and deployment of marketing strategy and plans by leveraging consumer insights and innovation in order to increase consumer reach, market share, and ratings of the channel in alignment with the brand identity. POSITION SPECIFICATION : Education : Post Graduate Diploma in Management with specialization in marketing Google AdWords certification Experience : 5+ years of experience in a consumer centric industry POSITION INTERLINKAGES : WITHIN THE ORGANIZATION : - Programming team - OAP Team - Ad Sales &amp; Branded Content - Commercial Team - Legal Team OUTSIDE THE ORGANIZATION : - Creative and marketing agencies - Event management agencies - Media and PR agencies - Ad agencies - Digital Agencies - Consumers - Print and Radio partners TECHNICAL COMPETENCIES : - Understanding of preferences and consumption pattern of consumers - Understanding of the Broadcast industry - Understanding of BARC data - Data interpretation and analysis skills - Understanding of content - Understanding of marketing concepts and techniques BEHAVIORAL COMPETENCIES : - Stakeholder management - Working with People - Vendor management - Presenting and Communicating - Analytical ability - Planning and organizing - Coping with pressures AREAS OF RESPONSIBILITY : Area : Creating Effective Launch and Sustenance Communication : KEY ACTIVITIES : - Understand the content proposition and matching the show proposition with consumer insight - Develop plans and translate the same into creative. - Defining the media mix for the show (print, outdoor, social, digital) - Optimal utilization of media vehicles as per budget. - Brief agencies on the insight and evaluate the agency ideas - Link all the ideas and seek approvals on the best solution - Creating effective launch and sustenance communication for the property/show - Deployment of new and evolving modes of marketing KEY METRICS : - Channel and show ratings - Share of voice - Reach Area : Social Media Engagement KEY ACTIVITIES : - Ensuring consistent social media engagement with consumers - Building characters through social media platforms by ensuring their constant presence - Growing the brand and characters via this platform. KEY METRICS : - Engagement Score - Views&amp; Reach AREA : Manage vendor relations KEY ACTIVITIES : - Identify marketing agencies based on their strengths and the events requirements - Manage relations with existing vendors (Marketing and Creative Agencies, Ad Agencies, Event Management Agencies, etc.) - Evaluate performance of vendors during campaigns and provide feedback as required Key METRICS : - Effective budget utilization - Identification of the right vendor - Ensuring delivery as per timelines

Mumbai

 Sony Pictures Networks - Manager- Marketing 

 Sony Pictures Networks - Manager- Marketing  ,Job Description for  Sony Pictures Networks - Manager- Marketing  in Sony Pictures Networks in  Mumbai for (5-10) years of experience. Apply Now!

Job Description for  Sony Pictures Networks - Manager- Marketing  in Sony Pictures Networks in  Mumbai for (5-10) years of experience. Apply Now!