30/01 Jigar Dave
Assistant Manager - Talent Acquisition at Sony Pictures Network

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Sony Pictures Networks - Head - Programming & Strategy Insights - Sports (12-20 yrs)

Mumbai Job Code: 659464


This position is responsible for driving research and consumer Insights, programming, and scheduling for the various sports channels to drive channel viewership and reach, thus resulting in creation of more opportunities for revenue generation.


This role holder should have a strong consumer insights background, and should have a strong sense of numbers and their implications, and data analysis to generate meaningful and actionable insights. The role is also expected to understand connection between programming, technology and production. The roles is expected to cater to 11 channels in India, 1 channel in Middle East, 1 channel in Pakistan, and 1 in the Caribbean. The role is also responsible for error free scheduling of content on 14 sports channels



Post Graduate Diploma in Management


12+ years of experience of management and consumer insights



- Understanding of sports

- Understanding of preferences and consumption pattern of sports consumers

- Understanding of sports broadcasting space and technology

- Understanding of programming and production

- Understanding of scheduling

- Understanding of the financial aspects of sports content acquisition

- Understanding of BARC data

- Data interpretation and analysis skills

- Business acumen

- Analytical Skills

- Stakeholder management

- Vendor management

- Communication

- People management

- Attention to detail




1. Planning

- Liaison with programming, marketing and content acquisition to understand key priorities for the year, events under focus, programming calendar, channel strategies and objectives

- Create the annual plan and budget for research addressing priorities and gaps for the channels.

- Allocate budgets for the various research studies / initiatives planned for the year

- Track the market and industry for best practices and plan to adopt the same

- Research plan

- Adherence to research plan and timelines

2. Research and insights

- Review research briefs prepared by the team and evaluate research agencies to execute research studies requiring support from vendors

- Guide team in formulating appropriate research methodologies / tools (qualitative and/or quantitative) to understand consumer needs and preferences, consumer response to programming, promotion, and various aspects of broadcast

- Support team in analysis of gathered data and insights, and analyzing and interpreting BARC data and developing relevant insights for the sports business

- Evaluate and propose action items to relevant stakeholders basis data and insights from the research studies undertaken

- Evaluate channel ratings, channel brand track, and other relevant parameters periodically to assess the results of interventions implemented

- Explore new research avenues, and develop new research tools and methodologies to gather effective data to further understand consumer behaviour and preferences

- Research to provide decision making inputs with regards to content acquisition and FPC Planning

- Quality of insights generated

- Adherence to allocated budget

- Selection of appropriate research agency

- Network GRPs

- Viewership

- Reach

3. Program planning and scheduling

- Review the programming and scheduling plan for channels of the Sports cluster basis historical data, current research and insights data, consumer and competitor understanding, and provide a point of view for change in scheduling based on research insights

- Work with Ad Sales and ensure the sponsors are getting the requisite exposure on channels as per the programming and scheduling plan

- Liaison with Distribution to target specific markets and consumer base, and develop innovative solutions to maximize channel reach and ratings for marque events / content

- Schedule non-live content and other non-traditional content like studio magazine, wrap around shows, adventure shows, wrestling, motorsports, etc., strategically and evaluate potential

- Identify and evaluate potential of untapped sports. and build a consumer base for such content to increase channel reach and generate revenue generating opportunities for the channel in the long run

- Liaison with content acquisition team to provide inputs on content acquisition basis research and data insights

- Channel GRP ratings

- Contribution of non-live content to channel GRPs

4. Managing team performance

- Track team performance at an overall and individual level and provide support/ guidance wherever required to ensure achievement of yearly plans

- Manage effective resource allocation, enhance the capability quotient of team members and drive higher team engagement through appropriate HR interventions

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