POSITION PURPOSE :&nbsp; This position is responsible for planning and executing projects around consumer research with the objective of gathering intelligence and converting them into actionable insights for the channel to aid business decisions and drive channel viewership and reach. POSITION CONTEXT :&nbsp; This role holder has to keep pace with the fast changing society / environment and resultant change in preferences. The role is expected to sift through various insights to provide the most appropriate and actionable insight for business. POSITION SPECIFICATION :&nbsp; Education - Masters in Business Administration or Post Graduate in Management Experience - 7 to 8 years of experience in consumer insights conducting both primary and secondary research POSITION INTERLINKAGES : &nbsp; WITHIN THE ORGANIZATION :&nbsp; - Programming team - Marketing team - OAP team - Central Consumer Insights Team OUTSIDE THE ORGANIZATION :&nbsp; - Research agencies - Consumers TECHNICAL COMPETENCIES :&nbsp; - Understanding ofthe General Entertainment space - Understanding of consumer behavior and preferences - Understanding of research methodologies - Understanding of Research tools - Understanding of data interpretation and analysis skills BEHAVIORAL COMPETENCIES :&nbsp; - Business acumen - Stakeholder management - Vendor management - Communication - People management - Attention to detail AREAS OF RESPONSIBILITY : AREA/KEY ACTIVITIES/KEY METRICS : Planning and strategy - Understand priorities and gaps for the channel and create a consumer research strategy; Share the draft strategy and draft budget with supervisor for review; Revise strategy based on inputs from supervisor - Track initiatives against the strategy and budget, tweak as required during the year - Constantly track the GEC and other markets / landscape to be updated on consumer viewing patterns - Identify newer methodologies for conducting consumer research and identify ways to adopt best practices around research &amp; identify ways to adopt best practices around research - Feedback on quality of strategy - Adherence to strategy and budgets Research design : - Understand issues/ priorities and gaps shared by Channel Programming / OAP teams (for e.g. launch of concept / show, show / promos not performing as expected, audio testing, video testing, category research, etc.) and insights from BARC analysis. - Prepare a problem statementfor research - Develop a detailed brief around the problem statement and share with supervisor to ensure positioning validity of research statement - Identify suitable research agency for the project; Share details and brief note and brain storm on means to conduct the research - Identify most suitable research methodology and create a detailed design and survey sample set (area, market demographics) - Quality of brief created - Selection of appropriate research agency / tools - Adherence to allocated budget Oversee research operations and insights - Oversee implementation of research project by agency; Constantly keep track of progress and check if changes are required to the methodology/ planned sample set; Drive research on ground and facilitate interactions with consumers as and when required - Review rough transcripts / recordings and the final presentation; provide inputs based on review of data and understanding of consumers - Sift through all the data shared and identify key insights and create an action plan for the business - Share draft recommendations with supervisor; Jointly brainstorm and develop a refined list of action in terms for the business - Constantly track channel ratings, channel brand track, and other relevant parameters periodically to assess the results of interventions implemented - Quality of insights generated / action plan - Actionable insights for content development / story changes/ character changes - Adherence to allocated budget - Increase in viewership and reach based on implementation of action plan Vendor management - Constantly track the market to identify vendors who are doing path breaking work - Identify and recommend vendors for projects based on project requirements, vendors talent and capabilities - Evaluate vendor performance and provide feedback - Selection of appropriate vendor - Introduction of appropriate vendors - Performance of vendor

Mumbai

Sony Pictures Networks - Consumer Insights Role 

Sony Pictures Networks - Consumer Insights Role  ,Job Description for Sony Pictures Networks - Consumer Insights Role  in Sony Pictures Networks in  Mumbai for (7-8) years of experience. Apply Now!

Job Description for Sony Pictures Networks - Consumer Insights Role  in Sony Pictures Networks in  Mumbai for (7-8) years of experience. Apply Now!