Solar Up - Manager - Product Marketing - Electric Vehicle

Product Marketing Manager

- The role will be in Electric Vehicle Domain.

New Product :

- Solicits ideas for new products from others and contributes ideas for new products. He/she collects information on new product ideas, analyzes new product ideas, and helps evaluate new product ideas.

Enhance Value Proposition :

- Balances out requirements with cost to maximize the value proposition to the customer. He/she is familiar with and uses techniques such as conjoint analysis or other value assessment techniques to make decisions to maximize product value.

Product Positioning & Strategy :

- Integrating overall company strategy, product line plans and strategy, competitive analysis, and customer needs into an effective product strategy and position in the marketplace.

Product Forecasting :

- Uses a reasoned approach to develop forecasts of customer demand and maintain forecasts as customer demand changes.

Evaluate and Establish Pricing :

- Effectively evaluates the market, the competition and establishes product pricing to maximize profit and long-term sales.

Manage Product Lifecycle :

- Based on product performance, determines when actions are needed to upgrade, improve, revise or reposition products, or when actions are needed to revise product promotional programs and product pricing.

- He/she then develops appropriate plans, marshals resources, and executes these product changes, revised promotional plans, and pricing changes. He/she also determines when actions are needed to discontinue existing products and then develops appropriate plans to discontinue the product and migrate customers to a new product.

Market Analysis :

- Maintains constant surveillance and awareness of the market and has been able to effectively identify customer needs and trends.

Competitive Analysis :

- Maintains awareness of competitive products, potential competitive products, competitors, and competitor capabilities. He/she actively collects and analyzes data on competitors and helps to organize this data into meaningful information.

- He/she organizes or effectively participates in competitive intelligence efforts. The Product Manager effectively uses competitive information in the development of a new product.

- He/she is able to identify strengths and weaknesses of proposed products relative to the competition, can anticipate competitive responses, and can consider competitive actions in the development of sales projections.

Customer Needs Definition :

- Develops an effective understanding of the customer needs balancing the information collected, with risks of not fully understanding customer needs and assessing market potential and with cost and schedule of the investigation.

Monitor Product Results :

- Monitors product performance by tracking key performance indicators including revenue, cost savings, margin, market share, customer feedback and other indicators identified.