About SOIL :   Setup in 2008, the School of Inspired Leadership (SOIL) is a break through Innovation in Higher Education.   SOIL is a Business Leadership school co-created by a group of 32 leading companies from across industry verticals to provide holistic education that builds inspired leaders by enabling people to know who they are, recognize their purpose and realize their full potential, to build organizations of consequence. Through our unique learning pedagogy that leverages multiple intelligences, we live our Vision of building leaders with solid character, the desired competence and resilient enthusiasm.  The Associate Marketing & Outreach Director is responsible for providing marketing and outreach activity strategic leadership and to drive continued enrolment growth of SOIL's Post graduate programs in India. The ideal candidate will have a strong orientation towards ROI, significant digital and email marketing experience within a sales-driven environment and a high degree of comfort using platforms such as Hubspot and Google Analytics to make data-driven business decisions.   This position is a varied role that blends the foundations of traditional marketing with data analysis, content marketing development, project management and campus outreach efforts.   Specific responsibilities include :   - Analyze and report on multiple data sources (Hubspot, Google Analytics, AdWords, surveys, email statistics, etc.) to optimize our different paid/ non-paid marketing channels and improve the user experience on our websites.   - Setup and monitor an effective college outreach activity plan to spread brand awareness about SOIL and its programs among graduating final year students   - In collaboration with other company directors, develop an annual strategic sales and marketing plan that meets monthly sales goals and brand objectives.   - Oversee the planning, implementation and day-to-day performance of marketing campaigns including PPC and social media advertising, display advertising   - Monitor organic search traffic and SEO to make ongoing recommendations for optimizing Broadreach's websites and content for improved search rankings.   - Stay abreast of new developments in digital marketing, and provide thought leadership and recommendations on how best to apply this learning to SOIL.   - Admissions   - Driving admissions and conversions in the full time Post Graduate Programs at SOIL   - Creating interest in the Executive Education Programs   - Launching the Part time program offerings in business analytics & other areas   Qualifications for this position include the following:   - 7+ years of marketing and sales experience.   - Superior analytical skills with extensive experience evaluating data and making informed business decisions using a variety of platforms including Google Analytics, Google AdWords, iContact (or comparable email software) and Salesforce (or comparable CRM software).   - Strong writing skills with the ability to extend the brand voice into all aspects of customer sales, service and marketing communications.   - Team Management   - Lead a team of 10 - 12 Members   - Managing and partnering with external marketing agencies

Gurgaon/Gurugram

SOIL - Associate Marketing & Outreach Director 

SOIL - Associate Marketing & Outreach Director  ,Job Description for SOIL - Associate Marketing & Outreach Director  in School of Inspired Leadership in  Gurgaon/Gurugram for (7-15) years of experience. Apply Now!

Job Description for SOIL - Associate Marketing & Outreach Director  in School of Inspired Leadership in  Gurgaon/Gurugram for (7-15) years of experience. Apply Now!