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AGM - HR at Sodexo - Benefits & Rewards
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Sodexo - Manager - Product Marketing (3-6 yrs)
Manager - Product Marketing
As we reinvent out employee benefit products, effective and strong marketing will play a vital role. As a Product Marketing Manager, you will be responsible for marketing of the employee benefit solutions offered by the brand. The incumbent will also work on the positioning, value proposition & activation for the brand.
- Actively manage the product roadmap and drive cross-functional projects to develop the product
- Develop & run specific digital campaigns for clients, merchants and consumers
- Generate client leads and feed them into the CRM funnel
- Develop tactical digital communications
- Manage the company's online reputation in India
- Build brand preference and create a consumer value proposition for Sodexo's meal benefit service in India
- Grow the adoption rate of Sodexo's meal benefit services
- Analyse needs of clients and design communication programs
- Work with the sales & affiliate teams to drive business growth
- Competition and market Analysis
- Anchor key long-term initiatives for Sodexo in India
- Grow the employee benefits portfolio in India
- Drive the positioning, consumer value proposition & activation for the brand.
- Build & strengthen the brand's equity over a period of time
- Create & manage integrated marketing strategies.
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