SocialPilot Technologies - Senior Manager - Content Marketing - B2B SaaS

Senior Manager - Content Marketing, B2B SaaS

Job Description:

You will be:

- Collaborating with the creative marketing, and design teams to ideate and define content goals.

- Understanding our target audience in an extremely detailed manner.

- Identifying their business challenges, use cases, interests, and preferences and ensuring our content solves our customers' challenges.

- Developing content strategies to effectively reach the desired target audience and marketing goals

- Involved in Content planning, development & distribution on different platforms

- Driving traffic and engagement that translates to sales and brand promotion

- Nurturing content for email marketing activities

- Understanding Analytics to continuously improve performance of published assets

- Owing everything in content - starting from short form content (social media post) to long form content (e-book), web copies, etc.

- Ensuring all content produced at SocialPilot has clarity, consistency & uses same key messaging across various touch points.

- Leading a team of content writers, editors, SEO professionals & other marketers, ensuring that they are able to achieve their KPI's and upskilling them constantly

What are we looking for?

- 7+ years of managerial experience in Content development

- Prior experience in heading content marketing channels in the B2B/ SaaS setup in the international markets (preferably for Small & Mid size businesses)

- Extensive experience in handling & building content & editorial teams

- Experience in identifying target audiences and devising effective content strategy for content marketing campaigns

- Good understanding of SEO best practices, algorithm updates and proven track record of developing SERP ranking content in US geography.

- Strong technical aptitude to understand the challenges a prospect is facing and translate those to business outcomes SocialPilot can deliver

- Demonstrated background in writing and editing variety of content like blogs, e-books, case studies, white papers, email newsletters etc.

- Prior experience in scaling the organization organically through content

- Ability to brainstorm new and creative growth strategies

- Impeccable communication skills

What's in For You?

- Work Life Balance: Strictly, 5 days working culture

- Remote Work: Stable full-time remote job in a company that has been profitable for over 6 years: work from home (or anywhere), forever!

- Learning & Development: We support personal and professional growth for all employees across all levels.

- While learning happens all the time on the job, this policy focuses on external training certifications, courses, conferences, and other such opportunities with zero cost incurred by you

- Profit-Sharing Plan: We reward our high-performing employees by actually sharing profits with them.

- The profits for the year 2021 were shared with the team in the final week of December

- Staycation: Every year, choose anywhere in the world to stay for a month; we will take care of the expenses!

- Open Door Policy: Strong communication and transparency go a long way in creating stress-free workplaces.

- Zen-like Workspace: A modern, aesthetically pleasing workspace with an all-inclusive cafeteria and dedicated conference/meeting rooms