SocialPilot - Director - Marketing

The role - Marketing Director:

SocialPilot is seeking a high-energy, experienced Marketing Leader to manage all our marketing initiatives. In this role you will create and execute marketing strategies along with overseeing the production of all promotional materials and marketing campaigns.

You will also report marketing and sales results to product owners.

Ideal Candidate:

- Candidates having worked with a SaaS (Product Based) Company must only apply

- 7+ years of experience as a product marketing manager with SaaS/product-oriented technology company

- Must have hands-on SEO, PPC, Email Marketing, Content Marketing etc

- Hands-on experience in digital marketing and Inbound Marketing

- Ability to build a goal-oriented marketing strategy and lead execution with a team

- Proven track record of strong problem-solving ability, metrics-driven thinking, and data-driven decision making

- Excellent written and verbal communication skills

What You'll Do:

- Understand the competitive landscape - be an expert on our competition and how they are positioned

- Collaborate with product management and marketing communications to develop product positioning and messaging that resonates with our target buyer personas

- Deploy successful marketing campaigns and own their implementation from ideation to execution

- Experiment with a variety of organic and paid acquisition

- Coordinate periodic calls with selected customers to review business issues

- Produce valuable and engaging content for our website and blog that attracts and converts our target groups

- Build strategic relationships with key customers

- Be in charge of the marketing budget

- Measure and report performance of marketing campaigns, gain insight and assess against goals

About SocialPilot (https://www.socialpilot.co/) :

For too long, too many SMBs and growing agencies have put up with underwhelming marketing software products that are cheap but painful to use, have too many frustrating features, and have severely delayed customer service and overall a very disappointing experience. And sure enough, as these agencies grow, they find themselves locked in annual contracts worth thousands of dollars for software products which they thought were discounted.

SocialPilot was created in 2014 to change this.

At SocialPilot, we believe that irrespective of the ticket size, SMBs and agencies deserve enterprise class software that creates joyful experiences in their day-to-day marketing work. We think that being price competitive does not mean cheap, and that just because an agency grows, does not mean that we should start charging them ridiculously. And yes, each and every customers business is equally important and deserves immediate attention including 24x5 chat, emails and phone calls.

As of today, over 5000 agencies and SMBs use SocialPilot to manage their social media publishing, analytics, and social engagement while collaborating with their team and their clients.

Our impact so far:

- Helped 5000+ marketing agencies and SMBs

- 1 billion+ social media posts published

- One of the fastest growing SaaS companies in India as listed by Inc 42

- Ranked as a Great Product consistently by G2, Capterra, SoftwareSuggest, and TrustRadius

What we believe in:

Customer Obsession: We put customers first while making decisions and planning future goals

Ownership: We believe in taking ownership of areas that were working on. We own up our - successes and failures. Moving the needle matters more than just busywork

Relentless: When it comes to creation & innovation, we stop at nothing. We might fail at the first attempt, but we rise back fast to try again

Nimbleness: We respond rapidly to changing circumstances and customer needs

Collaboration: Our collaboration efforts extend to our partners and customers along with our internal team. We are stronger together

Why join us:

Work-life balance: 5-days work week to help you make the most of work and life

Open door policy: Strong communication and transparency goes a long way in creating stress-free work places. Got a question? Just ask the right person without any bureaucracy

Zen-like workspace: A modern, aesthetically pleasing workspace with an all-inclusive cafeteria and dedicated conference/meeting rooms

Unwind: Catch up with your colleagues or your guests at our chic cafeteria for coffee or our catered lunches. Challenge your team at air hockey or perhaps catch the live cricket match while you're at it

Celebrate: From birthdays to festivals - we don't miss any occasion to celebrate however small or big