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AGM - BD & Operations at Silverpeople
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Social Media Marketing Role - Healthcare eCommerce Firm (2-8 yrs)
Role Overview:
The primary responsibility of this role is to gradually achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of social media marketing roadmap.
Responsibilities:
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
- Set up and optimize company pages within each platform to increase the visibility of the company's social content
- Moderate all user-generated content in line with the moderation policy for each community
- Create editorial calendars and syndication schedules
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
- Collaborate with other departments (customer relations, sales etc.) to manage reputation, identify key players and coordinate actions
Skills and Qualifications:
- Proven working experience in social media marketing with consumer internet companies or agencies
- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
- Demonstrable social networking experience and social analytics tools knowledge
- Adequate knowledge of web design, web development, CRO and SEO
- Knowledge of online marketing and a good understanding of major marketing channels
Salary offered: 8-12LPA
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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