Social Media Marketing Manager - B2C

7-9 years' experience in the B2C/ E-commerce Fashion & Lifestyle organisation.

- Proven track record of creating and planning the social media calendar across multiple marketing work streams, and for different social platforms - YouTube, Instagram, LinkedIn, Facebook, Twitter etc.

- Deep understanding of how social media plays an important role in brand building, knowledge of social channel best practices, publishing tools, and social listening platforms.

- Expert in creating an integrated view of performance and social media analytics across different campaigns - organic and paid

- Experience working with influencers, community management, social media planning with external creative partners and internal stakeholders

- Experience co-ordinating & working with CXOs to strengthen their social brand

- Coordinating with ORM specialists in the external partner agencies to create a view on ORM as well

- Experience in designing and implementing social strategies and tactics for large campaigns through testing, learning and reporting

- Leverage market data to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate customers that leads to critical behavioral metrics

- Strong knowledge of digital media, current local trends in media consumption, awareness of local culture and verbatim to be relatable to the targeted audience

- Familiar with digital management tools like Hootsuite, Sprinklr, Locobuzz etc

What you'll be responsible for

- Shape the voice of the brand and products and help grow and engage a large global & rural user base through a mix of global and regional social media strategies

- Create social media strategies across platforms that acquire and engage target groups like consumers & businesses, and rural audiences like farmers, retailers and field partners

- Closely collaborate with marketers, product managers, business leads, content creators, and field sales/operations to define and execute social media initiatives.

- Work internally and externally with creative partners and agencies to develop their best work and drive business results.

- Building a culture of being socially vocal with top-quality content development and distribution

- Meet business goals while ensuring a top-notch customer experience