Social Media Marketing Lead - ITES

Key Responsibilities

Service Delivery

- Manage the overall delivery operations provided by the offshore digital services team

- Passionate about marketing technologies with an in-depth knowledge of web content management platforms and digital analytics tools

- Expert implementation knowledge of web, SEO/SEM, email, social media, display advertising, Ad Words, digital analytics, content partnerships, review sites and retargeting

- Develop strong working relationship with key client stakeholders across the globe and proactively address their needs

- Act as a single point of contact & escalation point within customer organization for troubleshooting and resolving all issues arising from delivery-related account activities

- Have a strong focus on customer value and improvement of overall customer experience

- Have a transformation-led delivery approach with a view to bring in process optimization & automation (wherever possible)

Capability Development

- Audit the existing capabilities within the team

- Recommend and implement plan to set up new capabilities that add value to clients

- Suggest ways to expand the footprint of the digital services team

- Be updated with new technologies and upcoming trends in the digital domain and provide inputs on how these could be leveraged

People Management

- Lead the team of digital and social media specialists

- Manage team virtually across locations

- Communicate task and expectations clearly

- Provide constructive, meaningful and timely feedback to team members

- Drive best practices sharing sessions amongst the teams to augment delivery

- Drive upskilling programs for the team to stay relevant in the competitive domain

Skills Desired:

- MBA in marketing and certified in digital marketing (preferred)

- 11 - 15 years of proven experience of managing multiple, complex and large engagements in digital marketing operations domain

- At least 8 years experience in digital and social media marketing

- Understanding of B2B Sales processes

- Good experience across program management; strategic planning; customer interaction management; and business development skills

- Has worked in a global environment with a sound application of cultural sensitivity

- Proven experience in increasing operations efficiency & service delivery through process improvements, automation, team building and people management skills

- Has been able to bring innovative solutions to challenges, as well as act and produce desired outcomes with limited direction