Founder at People Angle
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Social Media Marketing Head - Paid Marketing - Internet/Online (4-8 yrs)
Role:
Define PPC strategy for the company for in house brand on different social media platforms.
Manage large scale PPC and shopping campaigns across Google and other Social Media platform - and manage all paid search advertising campaigns
Manage PPC and Paid Media campaigns across all social and retargeting networks
Use key programs such as Google Adwords and Google Analytics to analyse and report on all PPC campaigns for inhouse and clients throughout the year
Manage large scale PPC budgets for a range of clients
Optimise all PPC activity, including bid management, copywriting and competitor benchmarking
Landing page testing and optimisation
Keep up to date with the latest developments and trends across PPC and Paid Media
Edit and review all ad campaign copy and text to ensure it delivers the maximum ROI
Key Skills/Experience:
At least 3-5 years of experience in managing PPC campaigns and developing PPC strategies
Large scale budget management experience
Strong analytical and reporting skills
Excellent people management skills
A good working knowledge of key programmes including Google Adwords and Google Analytics
Experience of managing multiple PPC campaigns simultaneously
A good working knowledge of the complete digital marketing mix, particularly SEO and Social Media
Strong communication and copywriting skills
Good working knowledge of Office programmes, particularly Excel and PowerPoint
Google Adwords Certification
The ability to successfully implement new PPC campaigns and achieve excellent ROI for all clients
The ability to work well as part of a larger management team
Fluency in an additional language, such as French or German, would be a bonus
Salary offered; 8 - 12 LPA
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