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05/07 Mansha
Talent Acquisition at Sutra HR

Views:255 Applications:79 Rec. Actions:Recruiter Actions:78

Social Media Manager - Fashion/Lifestyle/eCommerce (4-10 yrs)

Bangalore Job Code: 1120797

- Develop social media campaigns and strategy that help to achieve corporate marketing goals; Monitor the company's social media accounts and offer constructive interaction with users

- Design, build and maintain our social media presence

- Identify trends and insights, and optimize spend and performance based on the insights

- Maintain the brand's YouTube account while generating engaging content. Generate visibility through optimized YouTube ads.

- Build and harness strong relationship with the influencers. Drive engaging and creative campaigns keeping in mind alignment of the influencer persona and brand TG

- Monitor, measure, optimize, and improve performance of our social media accounts and ads

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Perform deep dive data analysis to derive relevant consumer insights

- Create & present monthly reports to the leadership

- Brainstorm new and creative growth strategies

- Work closely with creative & copy team to generate engaging content as per the trends & business objectives

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Collaborate with agencies and internal teams

Skills:

- 4-6 years of relevant experience

- Should understand the new age of social media platforms like Instagram, Snapchat, Quora, and others, to drive ads, content, and videos for engagement

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

- Up-to-date with the latest trends and best practices in online marketing and measurement

- Strong analytical skills and data-driven thinking

Women-friendly workplace:

Maternity and Paternity Benefits

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