SME - Adobe Dynamic Tag Manager - Management Consulting Firm

We are looking to hire a Adobe DTM SME for one of our Global Consulting Clients in Bangalore

Job responsibilities - 

- Identify & develop analytics solutions and data collection strategies that deliver product insights and visualization for reporting purposes for Adobe Analytics.

- Implement Dynamic Tag Manager to effectively track and analyze support site activities. Ability to own and manage the Data Management road map.

- Implement, maintain and own the successful digital tagging and analytics measurement strategy for digital products, including websites, blogs, mobile apps, and reporting applications.

- Testing and reporting during the development of online media, marketing landing pages, websites, conversion funnels, user segments, goal setting, acquisition tracking and other initiatives.

- Exposure to concepts on tagging assets that capture survey responses from the customer.

- Ability to document the Tag management framework and maintain it on an ongoing basis. Ability to audit the site and validate the tags on an ongoing basis.

- Ability to optimise the process on Data Management Framework and document it from end to end.

- Support A/B testing via testing platforms such as Adobe Test & Target

- Oversee the analytics code base, data layer and tag management solution for accurate and efficient data capture.

- Work closely with various cross-functional stakeholders such as IT, Product Owners, content etc. to capture the data needed to drive business decisions.

- Collaborate with IT Team to ensure their ability to set up campaigns correctly (correct usage of UTMs and vanity URLs, dashboard set up).

- As needed, work with developers to communicate what an implementation is designed to accomplish; define Java Script functions that need to be executed

- Exceptional communication and collaboration skills

Please share in your profiles or call on 9900085572 to discuss further