SmartServ - Marketing Lead

We seek to hire a talented Marketing Manager, who will be responsible for creating innovative marketing strategies that will build Smartserv's brand, leading to increased awareness, interactivity & responsiveness among our target audience.

We are looking for a start-up leader with strategic, creative, and financial acumen as well as a strong business intellect to take Smartserv's growth to the next level. The ideal candidate would be more than open to getting his/her hands dirty doing - groundwork- with a singular focus to obtain measurable and improved results.

Experience: 3+ years

You- d need to be awesome at:

- Understanding SmartServ's Ideal Customer Profile (ICP) and the landscape of the SaaS Industry to build the marketing engine from scratch.

- Knows and can leverage SEO, SEM, Email Marketing, and similar Digital marketing strategies

- Pioneering and implementing measurable strategies to drive hard revenue goals and increase awareness globally.

- Has a good amount of hands-on experience with content creation and distribution as a source of generating leads.

- Ability to strategize for increasing the top of the funnel traffic and then later develop a conversion strategy for each stage in the funnel.

- Identifying and optimizing the right marketing channel to focus on with respect to Smartserv's ICP.

- Make the connection with the sales and marketing team more streamlined.

- Refining Smartserv's segmentation strategy and developing a marketing plan that reaches target segments quickly and effectively

- Owning & evolving Smartserv's brand assets including website, content generation, product collaterals & creatives, customer success stories, and more.

- Driving engagement & relationships with key industry stakeholders, blogging community, journalists & PR firms

- Being an awesome curator & presenter of the content on a variety of channels (Social Media / Blog / SlideShare / YouTube / Events etc.)

If you are:

- In love with Social Media Channels like Facebook, Twitter, Instagram, LinkedIn, and Reddit.

- Worked with early-stage start-ups or SaaS companies in the past

- Savvy about Blogging & PR activities

- Creative, Smart, Storyteller & People person (should we call a Charmer)

- Data-driven & super-analytical in prioritizing various traffic generation & branding activities

- Curious about industry case-studies, white-papers & blogs around Innovation in Digital Advertising

- Ability to criticize constructively about Web Design & User experience

- Out of the box thinker and love to test boundaries of creativity

- Willing to get your hands dirty in order to experiment and find the right path for the team.