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Chief Executive Officer at SmartConnect Technologies
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SmartConnect Technologies - Head - Marketing (10-15 yrs)
Product Marketing Head - Responsibilities include:
- Studying the company's products and their benefits for users
- Developing effective marketing strategies and plans
- Working with design, acquisition and other teams to promote products
Job brief
- We are looking for a Product Marketing Head to lead our end-2-end marketing activities. You- ll be responsible for presenting our products in ways that will strengthen our brand and boost sales.
- For this role, you be a creative and quantitative thinker. You should be familiar with various product marketing techniques, like email campaigns and pricing strategies.
- Your goal will be to develop and implement the most profitable plans to position and promote our products.
Responsibilities
- Study company products
- Translate technical details into benefits for the user
- Follow and analyze market trends to position products
- Develop product marketing strategies (pricing, advertising, product launching)
- Craft compelling messages across marketing channels (landing pages, ad campaigns)
- Work with various teams (design, content, acquisition, product, sales) to implement strategies
- Test marketing product features, releases and ad copy
- Evaluate projects using relevant KPIs and feedback from existing and prospective customers
Requirements
- Proven experience as a Product Marketing Manager, Brand Manager or similar role
- Background in design and copywriting is a plus
- Experience in market analysis
- Familiar with product marketing tactics (e.g. integrated marketing campaigns)
- Working knowledge of web analytics tools (Google Analytics, WebTrends)
- Excellent communication skills
- Keen eye for detail
- Creativity
- Analytical mind and strong quantitative skills
- Master in Marketing, Advertisement & Communications
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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