SkyServe - Associate - Product Marketing

Seeking product marketing associates to develop and execute marketing strategies to increase product awareness and adoption.

If you're a passionate to gain B2B product marketing experience and work with Deep tech category defining product to drive GTM strategies, you're just who we're looking for.

The product focuses on enabling efficient Earth Observation for Geo spatial Analytics .

What do we expect from the role

- Deliver per defined OKR's

- Reach out to the segment to evangelize product offering

- Guide potential prospects on value proposition with sustained campaigns.

- Implement various approaches to improve conversion and MIS tracking.

- Use on-boarding tools to track and drive engagement,

Responsibilities :

- Product on-boarding per defined OKR's

- Product messaging and positioning - Develop product positioning and messaging that resonates with customers and differentiates our product from its competitors

- Content Development - Conceptualize and craft educational product and solution content for a variety of platforms

- Market, customer, and competitive analysis - Be the authority on the customer, the industry trends, and the other industry players

- Sales enablement - Craft region-agnostic high-value sales tools, insights from customer campaigns and collateral

- Demand generation - Develop and implement strategies to drive awareness and demand

- Evangelism - Serve as a company representative and go-to product person.

Requirements:

- BA / BS (MBA Preferred) with prior experience in a similar position

- Attested experience constructing marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc

- Experience initiating and driving a range of GTM programs including, webinars, trade shows, social media, content marketing etc.

- Demonstrable experience collaborating with cross-functional teams, across geographies, including executive management, product management, engineering and sales

- Excellent presentation, written, and verbal communication skills, with an eye for detail