SkyMap Marketing Leadership Role IIT/IIM/ISB/BITS (2-7 yrs)

About SkyMap :

We are one of Asia's leading Earth Observation and Location Analytics company. A startup at heart, we are 70 individuals with a passion for technology and a high intent for getting things done. We use Satellites and Drones to help the world react better and faster to changes. Be it monitoring crops to mapping disasters, we have an eye in the sky and we intend to see things in a way that no one has before! Combine this with the fact that we are Premier Partners with Google for Maps and then things start getting really interesting.

With a relentless focus on innovation and through guided research using machine learning and artificial intelligence, we build intuitive solutions to help you discover, analyze, visualize and solve real-world problems efficiently and affordably. Check out some of our work on www.skymapglobal.com

Position :

- This is a Leadership position in the Marketing Team, we intend to move out of stealth mode and open up our technology to the world in a grand way. The position offers a unique opportunity to be a part of the core team and also includes ESOPs for the right candidate.

- As the leader for marketing, you will interact with all teams across 8 countries to formulate a plan of action for all marketing activities. This would include travelling to our offices in Singapore, Malaysia, Indonesia, Philippines and Vietnam

- Because we are a startup, the role would include defining the strategy and time-bound deliverables, designing the blueprints, building and automating processes, building and mentoring team. Essentially to lay the foundation and build a castle on it.

- Product launch experience for SaaS platform and product marketing is an important criterion for this position.

Key Responsibilities :

- End to End ownership and accountability of all Marketing activities online and offline

- Translate business goals into efficient digital marketing strategies and drive growth for the organization

- Responsibility for planning and budgetary control of all marketing; controlling and allocating channel spends, improving overall & channel ROI, and CAC.

- Responsible for developing and implementing an annual, strategic, special events calendar that ensures SkyMap presence and participation in relevant events across the globe.

- Drive top of funnel growth including traffic & acquisition

- Ownership of strategy and execution for all paid digital channels including search, display, PPC campaigns, programmatic, video, affiliates etc.

- Managing team and digital agencies to drive campaign execution & efficient spends

- Constantly finding new ways to grow overall online brand presence, impact, by utilizing the full range of digital assets, technologies available.

- Own measurement, reporting and analysis of digital marketing channels & campaigns and translate the same into impact on key business measures

- Determine hiring budgets and Plan for current and future Personnel requirements of the team

- Define who to hire for different positions including work profile & experience, education and salary benchmarks. Work closely with recruitment operation team.

Requirements :

- High Intent of getting things done and passion for technology

- Strive for Excellence. Strong commitment to improving things every day

- Ability to take a decision based on sound logical arguments.

- Should have managed the entire digital marketing org i.e. (Alliances, Digital Marketing, RnL)

- Startup Attitude, ability to disregard short-term greed for long-term goals.

- 2-7 yrs of experience in Digital and Performance Marketing is a must

- Direct hands-on experience in managing and executing performance marketing programs

- Deep understanding of PPC, Search, Remarketing, Display, SEO

- Strong understanding of technology and analytics & using insights to drive decision making

- Must be familiar with Brand Content Management, Marketing Resource Management, Enterprise - Campaign Management, Digital Strategy and Digital Marketing, Campaign management technology solutions, Omni-Channel campaign design and management, Campaign reporting & analytics, Personalization and segmentation, Advertising, Promotions, Programmatic ads.

- Product Marketing experience would be an added advantage.

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