Skill-Lync - Lead - B2B Marketing

B2B Marketing Lead

We are looking for a data-driven, full funnel B2B marketing professional with an in-depth understanding of running end to end campaigns for B2B on digital/non-digital channels. Responsibilities will include planning, implementing and measuring all Paid and non-paid activities across various channels like Google, Facebook, LinkedIn, Youtube, and other digital channels.

Responsibilities :

1. Drive activation of new customers from the industry and academia through the marketing funnel from awareness to interest to desire to action.

2. Drive the creation of marketing collateral across various formats and mediums relevant to target customers.

3. Drive account-based marketing and distribution of relevant content.

Key Skills :

1. 3 to 6 years of experience in B2B Marketing. Working experience on marketing enterprise products or services for HR/L&D ecosystem preferred.

2. Skilled in driving engagement and client connect using a digital marketing funnel and nurturing approach.

3. Demonstrable Strength in collaborating with cross-functional teams across geographies

Strong communication skills with the ability to craft effective messaging for B2B audience including Industry and academia.