Skill-Lync - Head - Performance Marketing

Skill-Lync is an exhaustive platform to re-engineer engineering education. The last 2 decades have seen an increasing disconnect between industry and academia - this has resulted in academia not meeting industry standards and thereby students becoming unemployable. Skill-Lync is a Y-Combinator (2019) start-up that is solving this problem at scale leveraging technology and an ecosystem of industry experts, engineer-trainers, and offline centers.

1. Knowledge in handling paid advertising campaigns in Google, Facebook, Yahoo/Bing Network, LinkedIn, E-mail Marketing and content networks (ex. Taboola/Outbrain/Colombia)

2. The setting, Executing, Managing & optimizing paid campaigns on Google/Yahoo/Bing, Facebook, Twitter, LinkedIn, content networks (ex. Taboola/Outbrain/Colombia) YouTube & other self-served platforms

3. Provide strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with company goals

4. Proficiency in tracking site traffic across various marketing channels using Google Analytics

5. Own end-to-end execution, measurement, reporting, and optimization of AdWords (Search, Display) campaigns with goals to increase transactions, new users, acquired via AdWords

6. Execute strategies for keyword opportunities, campaign structuring, targeting across Search, and other facets of paid search in accordance with business goals

7. Running A/B tests across paid search campaigns & landing pages

8. Generate daily, weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives

9. Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with internal business goals