Category Manager
- Analysing data or insights to determine industry and consumer trends regarding the product and category
- Creating and developing a strategic long term plan for the development of the category
- Becoming a leader in category ranging, pricing and promotions across channels
- Understand consumer segments, behaviour, latent needs, value propositions through qualitative and quantitative research
- Researching and analyzing trends in sales and consumer behaviour
- Drafting reports for the organization to enhance sales
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