Singh & Associates - Manager- Branding/Marketing

- Attend industry events, seminars, such as association events and conferences, and provide feedback and information on market and creative trends.

- Establishes marketing goals based on past performance and market forecasts

- Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies

- Works with marketing staff to develop detailed marketing plans for all media channels. Timely updates on the website

- Approves and oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects. Collaborate & co-create designs for marketing materials. To manage the PR agency and help set KPIs for them. Manage strategic planning on media by closely working with the PR agency.

- Research and build relationships with new clients for increased business.

- Identify potential clients, and the decision makers within the client organization.

- Meet potential clients by growing, maintaining, and leveraging network.

- Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition

- Works within the department budget to develop cost-effective marketing plans

- Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback.