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17/06 Prerna
Talent Acquisition Associate at Simplilearn Solutions Pvt. Ltd

Views:359 Applications:37 Rec. Actions:Recruiter Actions:21

Simplilearn - Senior Marketing Analyst (3-6 yrs)

Bangalore Job Code: 1112316

At Simplilearn, we are extremely data-driven which have helped us grow manifolds in the last 12 years. Our analytics team is composed of talented and driven problem-solvers. The team uses structured problem solving approach along with a wide range of statistical / machine learning / operations research techniques to create productized solutions for business teams to consume.

In addition to solving complex problems through data, we also ensure that the right KPIs and visualizations are available for our stakeholders to track marketing performance.

We need a Marketing Analytics expert to lead a team that will track users' journeys end-to-end, figure out what really drives positive customer behaviours and what detracts them, and come up with actionable insights.

What You'll Do

- Plays consultant role within marketing teams

- Proposes, designs solutions and program manages multiple long term projects, frameworks including quick turnaround requests

- Identifies gaps in available data (data adequacy) for execution of a project; calls out risks, proposes solution, follows through and communicates to relevant teams for data availability

- Pushes the scope of analytics in multiple business functions, improves current consumption, discusses challenges and new opportunity areas, has good working relationship with key stakeholders in these business functions

We'd Like You to Have

- Masters(preferred) or Bachelors degree from a tier I institute.

- 3+ years of experience in marketing analytics at a fast paced organisation.

- Advanced proficiency with marketing tools like Adwords, Search360, DoubleClick, Google Analytics/Omniture.

- Understanding of Market mix modelling, performance marketing campaign optimization, campaign effectiveness measurement

- Experience with Measurement Protocol methodology

- Exposure to SQL & data wrangling tools like R/Python will be preferred

- Should have exposure to data visualization through Data Studio/Tableau/other BI tools

Women-friendly workplace:

Maternity and Paternity Benefits

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