Simplilearn - Manager - Social Media

Roles and Responsibilities :

- Regularly update a social media calendar and relevant activity on all social accounts

- Write crisp, clean and engaging social copy to promote new and existing content

- Partner with PR, SEO, content marketing, design and other related teams to streamline tasks and communicate effectively

- Maintain necessary weekly and monthly reports and analyze the data to optimize channel performance

- Monitor and analyze current social/digital trends

- Respond to comments, customer inquiries and complaints with informative, empathetic, and timely responses across all social channels

- Collaborate with the design and video teams to produce high-quality creative graphics, GIFs and videos that are on-brand and follow company style guidelines

Repurpose blog posts, infographics, Whitepapers and other assets to create channel-specific micro content

- Explore and test new social media tools through market and user research

- Keep pace with social media and internet marketing industry trends and developments

- Attend weekly social team meetings to update team on progress of all current initiatives

Requirements/skills:

- Degree in Marketing, English, Communications, Journalism, Public Relations or related field

- Demonstrable knowledge of the social media landscape

- Passion for creating social-first content, with a proven ability to think strategically about creative content and implement on a tactical level

- Strong written and verbal English communication skills

- Experience with a social publishing tool such as Hootsuite, Buffer, etc.

- Understanding of digital marketing best practices, including content management, brand voice, buyers journey and customer personas

- Familiarity running paid campaigns on Facebook, LinkedIn and Twitter a plus

- Experience in B2B marketing, video production and other multimedia, Medium, Pinterest, and/or Instagram a plus