Simplilearn - Manager - Product Marketing

We're on the hunt for a product marketing manager to develop and execute marketing strategies to increase Simplilearn's product awareness and adoption. If you're a passionate experienced B2B/B2C product marketer with demonstrable success in working with emerging products and driving GTM strategies, you're just who we're looking for.

What to expect from the role :

- Lead projects and focus on working closely on product launches & GTMs.

- Work collaboratively with the product team to drive product positioning for existing & new launches.

- Be a content maestro and work with the content marketing team to deliver user-centric insights and use feedback to deliver higher retention ratios.

- Hold a position of high responsibility and have a scope for growth towards Simplilearn's product offerings.

Responsibilities :

- Product messaging and positioning - Develop product positioning and messaging that resonates with customers and differentiates our product from its competitors

- Content Management - Conceptualize and craft educational product and solution content for a variety of platforms

- Market, customer, and competitive analysis - Be the authority on the customer, the industry trends, and the other industry players

- Sales enablement - Craft region-agnostic high-value sales tools, training, and collateral

- Demand generation - Develop and implement strategies to drive awareness and demand

- Evangelism - Serve as a company spokesperson and go-to product expert.

Requirements :

- BA / BS / B.Tech (with MBA Preferred) with at least 5 years prior experience in a similar position

- Attested experience constructing marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc

- Experience initiating and driving a range of GTM programs including, webinars, edtech seminars, social media campaigns, content marketing projects etc.

- Ability to effectively lead, inspire, and mentor direct and indirect reports

- Demonstrable experience collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales and marketing

- Excellent presentation, written, and verbal communication skills, with an eye for quality and attention to detail

- Should be familiar with tools like Tableau, Similarweb, Semrush, VWO, Google Analytics, Buzzsumo, Google Ads, etc.