Simplilearn - Manager - Email & Marketing Automation

As a member of the CRM marketing team, you will work closely with the sales/business operations team, designers, copywriters, and other stakeholders to support and innovate our reactivation and retention strategy on CRM channels through testing, execution, analytics, data integration, personalization and project management.

Key Aspects of the role :

- Build and execute campaigns on an ongoing basis to improve engagement using channels such as email, SMS, app push, in-app notifications, etc.

- Test new and business-relevant campaign themes on different CRM channels, learn how they are performing, and apply them to reach monthly engagement targets.

- Identify common behaviors and automate campaigns that encourage users to reach positive milestones using tools like Webengage etc.

- Working closely with the business and product teams to define objectives, share quality leads, provide insights on CRM marketing campaigns.

- Partner with the product and content team to develop communications that support reactivation initiatives.

- Build and execute A/B tests on an ongoing basis to reach engagement objectives.

- Rally your audience around our love of upskilling professionals and design your content strategy to support our brand promise.

Qualifications/Requirements :

- Total marketing experience of at least 3 years with 2+ years of experience in lead nurturing/CRM marketing experience

- Owned channel revenue for specific business categories or user segments ( repeat, retention) in the past role.

- Experience with marketing automation software such as WebEngage (Preferred), Clevertap, etc

- Bachelor's degree in marketing, business, or a related field preferred. A relevant post-graduate degree is a plus.

- Attention to detail and an eye for quality

- Exceptional written and verbal communication skills are a must

- Team player with a track record of strong collaboration

- Curious, self-motivated and passionate about helping our learners meet their career goals