Simplilearn - Manager - Content Marketing - Youtube

Job Title: Manager - YouTube Marketing ( Manager - Content Marketing )

Location: Bangalore

Simplilearn.com is the world's largest professional certifications company and an Onalytica Top 20 influential brand. With a library of 400+ courses, we've helped 1 million+ professionals advance their careers, delivering $5 billion in pay raises. Simplilearn has over 1000 employees worldwide and our customers include Fortune 1000 companies, top universities, leading agencies and hundreds of thousands of working professionals. We are growing over 200% year on year and having fun doing it.

Position Summary:

YouTube, being the world's second largest search engine, and one on which people spend a lot of time upskilling themselves, is a natural channel for Simplilearn to expand into. Through our YouTube channel, we want to educate millions of interested learners and also drive awareness about our world-class courses.

To achieve this, we are looking for a YouTube Marketing Manager who can drive YouTube channel growth and video marketing initiatives. The ideal candidate will have experience in identifying the video topics, owning the entire video development process from storytelling, pre-production & post production and promoting the videos across several platforms to reach the relevant audience.

Responsibilities:

- Lead a team of 4-5 content creators

- Identify the video topics that will bring in direct impact to YouTube channel and revenue for the business

- Drive and oversee a robust video calendar by supervising content creators, collaborating with subject matter experts and being an arbiter of best practices in grammar, messaging, writing, and style.

- Lead the technical content creation effort on multiple technologies for our learners, from beginner level to advanced level concepts

- Understand the target audience and deploy good SEO techniques for content discoverability along with promoting the content on various channels and platforms

- Measure and analyze the performance metrics and perform root-cause analysis for channel performance

- Be creative and keep innovating to drive a fast-paced growth for the YouTube channel

Desired Candidate Profile:

- Bachelor's in engineering, Computer Science or related discipline

- Overall 3+ years of experience in YouTube Marketing and content development

- Good storytelling, presentation and design skills

- Strong attention to detail and commitment to quality, including proofreading, copy editing and maintaining design consistency

- Good planning, interpersonal, negotiation, and communication (verbal and written) skills

- Strong project management skills with the ability to juggle multiple projects and consistently meet deadlines and objectives

- A willingness to embrace change and adapt to new strategies on the fly

- Energetic and able to work in a high-pressure environment