Simplilearn - Group Manager - CRM Marketing

What you'll do :

- Use data and customer insights to understand the key drivers of customer behavior and Lifetime Value (LTV)

- Manage and optimize various CRM channels, including email, SMS, push notifications, WhatsApp and more

- Establish and measure lead-conversion, customer retention, reactivation & loyalty goals

- Manage a team of CRM practitioners & Campaign managers

- Collaborate across marketing, sales and product teams

- Establish KPIs, manage performance and reporting, and regularly communicate results to leadership

- Drive continued optimization and evolution of our channel marketing programs, including lifecycle trigger programs, transactional messaging and large-scale campaigns

- Collaborate across business units to identify and share best practices for learner activation, retention, and loyalty, and enhance existing processes and procedures to facilitate adoption.

Who you are :

- 4+ years CRM and Loyalty Marketing experience, minimum of 2 years at a managerial level in customer marketing, CRM, and/or analytics.

- Passionate about using data to derive insights and build strategies that solve business problems

- Hands on experience on Marketing automation tools like Webengage, Clevertap etc.

- Experience in deriving actionable insights & analytics from tools like Tableau, Amplitude etc.

- Work closely with content & design team to create incredible communications.

- Ability to review metrics, analyze, draw conclusions, and recommend immediate action

- Strong (English) communicator and storyteller who knows how to apply marketing automation to scale one-to-one conversations with our learners and prospects

- Critical thinker with the curiosity and willingness to experiment and validate through testing

- Solid understanding and experience with audience segmentation, outlining customer journeys and omnichannel activation

- Proven ability to evaluate, implement and manage external partners, technologies and solutions to ensure top value and performance for organization

- Ability to effectively prioritize and execute tasks in a high-pressure environment

- Excellent interpersonal, presentation, communication, and writing skills

- A mobile-first mindset and track record of success

- Track record of building and managing highly productive and successful teams