Group Manager-Content Marketing

Function: Content Marketing

Role: Group Manager - Content Marketing

Level: Senior Manager

About Simplilearn :

Simplilearn is the world's #1 online Bootcamp for digital economy skills training. With a comprehensive catalog of online applied learning programs or Bootcamps in emerging technologies and processes, Simplilearn offers access to world-class work-ready training to individuals and businesses anywhere in the world. The Bootcamps are designed and delivered with world-renowned universities, top corporations, and leading industry bodies via live online classes featuring top industry practitioners, sought-after trainers, and global leaders. From college students and early career professionals to managers, executives, small businesses, and big corporations, Simplilearn's role-based, skill-focused, industry-recognized, and globally relevant training programs are ideal upskilling solutions for diverse career or/and business goals.

Job Brief:

We are looking for an experienced Content Strategist to join our editorial team to help drive the audience through the marketing funnel by enriching their experience using highly-engaging content, including (but not limited to) articles, tutorials, webinars, email, and CRM communications, and more.

The right fit would be a skilled content marketer who is highly creative, organized, data-driven and has hands-on experience in content strategy and creation. Traffic generation and content quality would be key performance indicators for this role. Knowledge of SEO and the associated tools, along with a keen interest in technology and related areas, along with experience driving webinars as an engagement and conversion channel use would be highly desirable.

You will succeed with a broad base of cross-channel skills and the ability to look beyond content and think about content marketing. If you possess all the above skills and a desire to be the catalyst for growth in a fast-paced marketing environment, we'd like to meet you.

Responsibilities:

- Manage content production on the Resources section, including (but not limited to) articles, tutorials, ebooks, and more

- Device content-driven traffic growth strategies including growth hacking to drive more users to the resources section

- Lead the webinar initiative by conducting relevant and engaging webinar sessions that attract large audiences and drive conversions

- Manage CRM communication strategy and output with multiple campaigns including (but not limited to) journeys, offer, and re-activations

- Research industry-related topics and identify customers' needs and gaps in our content to implement content projects

- Ensure all-around consistency (style, fonts, images, and tone) and SEO-friendliness in the content creation process

- Act as the liaison between members of a global team to set publication standards and establish goals and expectations

Requirements:

- Expertise in content marketing and driving marketing-funnel focused communication and marketing efforts is a primary requirement

- Proven expertise as a content strategist with a solid foundation in content creation

- Proven expertise in running a webinar function and driving performance via the channel

- Proven expertise in driving CRM communication strategy and business impact via the channel

- Knowledge and working expertise in Content Management Systems and SEO tools preferred

- Portfolio of published articles

- Experience doing research using multiple sources

- Excellent editing and writing skills in English with an eye for detail in the QC process

- Ability to meet deadlines

- Creativity in thought and a collaborative bent of mind

- Bachelor's Degree in English, Marketing, Communications or related fields is a plus

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