Senior Manager/Manager - SEO
Job Description :
- Develop and implementing effective search engine optimization (SEO) strategies
- Coordinate content, design, social media, pay-per-click (PPC) marketing and other activities
- Manage offsite and onsite optimization projects and reporting on performance
- Conduct keyword research to guide content teams
- Review technical SEO issues and recommend fixes
- Optimize website content, landing pages and paid search copy
- Direct off-page optimization projects (e.g. link-building)
- Collect data and report on traffic, rankings and other SEO aspects
- Work with social media and PPC teams to optimize campaigns
- Keep abreast of SEO and integrated marketing trends
Requirements :- Proven experience as SEO Manager, SEM Manager or similar role
- Minimum 5+ Years of experience into the relevant field
- Proven experience into B2C product/website
- Knowledge of standard and current SEO practices
- Knowledge of HTML/CSS
- Experience with SEO reporting
- Familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, Web Trends)
- Excellent communication skills
- Strong organizational and leadership skills
- Analytical mindset with numerical aptitude