24/11 Hitesh
Senior HR Manager at SilverPush

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SilverPush - Senior Manager/Manager - Content (4-9 yrs)

Gurgaon/Gurugram Job Code: 866823

About the Company:

We are a tech company that has built a community platform for people to share their love for food through recipes and cooking tips. We are looking for a Content Manager to support our goal of becoming the topmost food discovery platform in the country.

Job Responsibilities:

- Research about the brand, competition, and category and create a comprehensive content plan in line with the brand values.

- Ideate, plan, and execute content optimized for search and user experience for all our digital channels.

- Develop content strategies designed to grow and engage online communities.

- Manage a team of content writers, while owning the quality and the pace of content delivery.

- Plan and manage the content calendar to ensure timely publication on all digital channels.

- Work with the SEO team understand customers needs and ensure implementation in content created.

- Track the performance of content MoM and web analytics to ascertain targeted content engagement levels are met.

- Monitor web traffic and engagement (e.g. conversions and bounce rates) driven by the content created and make course corrections if needed.

- Maintain, audit, track, and optimize content on websites and pages, and build and manage social media following.

- Review and update published content as needed, identify gaps and make recommendations.

- Collaborate effectively with designers, marketing associates, product managers, SEO team and other stakeholders.

- Follow industry-related news and use topical trends to drive seasonal traffic to the blog.

Key Skills:

- 4-8 years of experience as a Content Strategist, Content Manager or in a similar role in a B2C company

- Experience in user generated content-based food/ travel/ fashion website or app highly preferred.

- A portfolio of published content.

- Understanding of different content types eg. UX writing, blogs, social content, etc.

- Familiarity with SEO guidelines and keyword research tools (e.g. Moz and Google Keyword Planner).

- Experience using social media for business.

- Solid writing and editing skills in English.

Women-friendly workplace:

Maternity and Paternity Benefits

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