About the Company:

Better Butter is a community platform for people to share their love for food through recipes and cooking tips. We are looking for a Product Manager experienced in implementing growth hacking strategies in a B2C content based company. You will join a dynamic and fast-paced environment and work with cross-functional teams to design, build and roll-out products that deliver the company's vision of becoming the topmost food discovery platform in the country.

Roles and Responsibilities:

- Set product vision, define metrics and goals, reach alignment across team members and stakeholders, and - kick ass- on execution.

- Synthesize and drive product strategy from interactions with users, competitor analysis, market research to build and manage an actionable product roadmap.

- Coordinate and engage with multiple teams from a variety of functions including tech, product, design, and operations to prioritize and launch new features or enhancements.

- Deliver a world class experience for users that bridges online and mobile channels.

- Develop a deep understanding of vernacular users, their needs and make necessary product optimizations to fulfil those needs.

- Develop content optimization strategies aligned with short term and long-term targets.

- Liaise with content writers to ensure brand consistency and optimize content according to SEO and Social needs to create high ranking and shareable content.

- Apply growth hacking strategies to drive traffic to the website, landing pages, social media, app etc.

- Continuously improve the user-funnel conversion metrics with strategic placement of process triggers and reduction in number of steps to complete the process.

- Define, measure, and monitor key metrics related to website traffic/ app downloads and user engagement to drive the customer experience roadmap across all mobile/ web channels.

- Identify and troubleshoot UI/UX problems (e.g. responsiveness, drops in key metrics like conversion, impressions, increase in bounce rates etc.)

- Find new ways to engage, retain and increase the user base.

- Conceptualize and develop tools and strategy for ad monetization.

- Understand product selling points, and identify and fill product gaps.

- Establish customer feedback loops to synthesize feedback, prioritize feature requests, drive follow-up actions and communications.

- Anticipate bottlenecks, manage risk and escalations, and balance business needs against technical constraints.

Qualifications:

- Total 4-7 years of work experience with at-least 3 years of experience in B2C product management.

- Experience with social/ content-based products, technologies and platforms is strongly desired.

- BA/BS/PG in engineering or related technical field or equivalent work experience.

- Experience in implementation of effective SEO strategies and growth hacking.

- Strong process/workflow skills along with various BI tools, familiarity with SQL and Advanced Excel skills.

- Demonstrated ability to formulate data-driven decisions that lead to results.

- Excellent analytical, problem-solving, organizational, communication and interpersonal skills.

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