SilverPush - Inbound Marketing Head

SilverPush is disrupting digital advertising, and is backed by IDG ventures, FreakOut & 500 Startups. We are looking for a Marketing head, who specializes in B2B marketing.

The ideal candidate will be responsible for creating marketing strategies and getting it executed effectively. You will help us create a strong brand presence with innovative promotional offerings, online and offline marketing campaigns, and marketing events.

You will collaborate with the sales team to ensure that your marketing efforts support their sales efforts. Finally, your analytical skills will assist you as your monitor and report on the success of your marketing efforts.

Role and Responsibilities :

1. Design Marketing Campaigns to generate leads and acquire customers

2. Responsible for audience segmentation and persona targeting

3. Drive B2B marketing activities like e-mail campaigns, PPC advertising, LinkedIn Advertising, Content Marketing, SEO etc.

4. Design strategies to drive relevant traffic to the company's web properties

5. Measure and Analyze campaign performance and optimize campaigns

6. Understand and implement Marketing automation techniques

Qualifications :

- 3-7 years' of marketing experience in B2B space