Shyam Steel - Head - Branding

About Us: 

- Established in 1953, Shyam Steel Industries Ltd, is one of the leading TMT Bar producer in India, manufacturing TMT Rebar, Billets & Sponge Iron. Guided by a philosophy to produce safe and sustainable steel, it is a pioneer in quality production of steels. Operating with cutting-edge technology in order to meet the stringent requirements of its reputed customers both in India and abroad.Operating for over six decades and now an INR 25 billion group, Shyam Steel has emerged as a large, growing, competitive and multi-product steel organization by delivering quality material through innovation, excellence, and dedication.

- We are among the first company to invest in the most upgraded and advanced international technology of Electric Arc Furnace. Our dedicated pursuit of the latest technology and intensive in-house R&D over the years has made us the one of the most cost-efficient producer of steel in India.

- Shyam Steel's superior design, engineering, and quality manufacturing process provide the ideal strength and flexibility to TMT bar & TMT steel required in today's construction industry.

Roles & Responsibilities -

- ATL, BTL, OOH, TVC & ensuring ROI

- Brand upliftment

- Media planning & buying

- Media Relations

- Brand Communication & Activation

- Event planning, organising

- Campaign Management

- Marketing Alliances - agencies / channel partner, vendor alliances & mgt.

- Trade Promotion

- Market Relations

Job Location - Kolkata (candidate from PAN India will be eligible, only should be open to relocate to Kolkata)

Experience - 15 to 20 years

Desired qualification - MBA in Marketing

Preferable industry - FMCG, Building material, Consumer Durable, Automobiles, Mobile, Hosiery