Shyam Steel - Head - Branding

Roles and Responsibility :

- Leading and driving strategic brand activities in the market, developing appropriate ATL strategy for Branding & Promotional Solutions by exploring conventional and non- conventional media channels.

- Coordinating with creative agencies for timely completion of all jobs. Leads the agency/partner in the development, execution, and on-going evaluation of all relevant aspects of the marketing strategy (For Example: creative, media, promotion, research etc.)

- Bring out of the box and innovative ideas and creative content to enhance the brand value

- Design & Implement ATL media campaigns as per business needs

- Develop clear understanding of branding objectives and thereby make branding a strategic business partner.

- Creating brand salience and building imagery of brand to support the marketing activities.

- Manage ATL, BTL, on-site creative and campaign management, to drive brand awareness and preference

- Candidates having prior work experience with organizations having strong Brand visibility are preferred. Exposure to Market Trend Analysis, Celebrity Management, Brand Research, competition Tracking & analysis are necessary.

- Having expertise in innovative Product launch strategies/support, rural & Go to customer strategies/programs and solution-based experience for influencers/customers to improve their satisfaction.

Experience : 14+ years.

Qualification : MBA/PGDM

Candidates having strong Brand Management experience from FMCG/FMCD/Paints industry will be preferred.