Deputy Manager - Talent Acquisition at Shyam Steel Industries
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Shyam Steel - Head - Branding (12-20 yrs)
Roles and Responsibility :
- Leading and driving strategic brand activities in the market, developing appropriate ATL strategy for Branding & Promotional Solutions by exploring conventional and non- conventional media channels.
- Coordinating with creative agencies for timely completion of all jobs. Leads the agency/partner in the development, execution, and on-going evaluation of all relevant aspects of the marketing strategy (For Example: creative, media, promotion, research etc.)
- Bring out of the box and innovative ideas and creative content to enhance the brand value
- Design & Implement ATL media campaigns as per business needs
- Develop clear understanding of branding objectives and thereby make branding a strategic business partner.
- Creating brand salience and building imagery of brand to support the marketing activities.
- Manage ATL, BTL, on-site creative and campaign management, to drive brand awareness and preference
- Candidates having prior work experience with organizations having strong Brand visibility are preferred. Exposure to Market Trend Analysis, Celebrity Management, Brand Research, competition Tracking & analysis are necessary.
- Having expertise in innovative Product launch strategies/support, rural & Go to customer strategies/programs and solution-based experience for influencers/customers to improve their satisfaction.
Experience : 14+ years.
Qualification : MBA/PGDM
Candidates having strong Brand Management experience from FMCG/FMCD/Paints industry will be preferred.