Shopper Marketing Role - FMCG (6-13 yrs)
Job Description
Market Specific Strategy
- Defining, evolving and improvising in consultation and collaboration with sales leadership and the marketing team
- Go between field sales and marketing - converts brand strategy into sales implementation
- Create understanding and buy in for the same within the sales function
- Market classification - specific strategy/programmes and execution
- Retail Environment Specific Strategy
- Onus of developing all retail environments
- Onus of developing intended product pack business in specific retail environments
- Trade Spend Management
- Forms the trade marketing calendar in collaboration with regions and marketing - owns execution
- Meets the short, medium and long term trade objectives
- Ownership of trade budgets
- Delivers on spend effectiveness
- Loyalty Programmes
- Owner of retail loyalty programs
- Owner of wholesale loyalty programs
Shopper Marketing
- Shopper specific programmes - In store strategy and execution
- Product Pack strategy and execution
- Category Development
The Successful Applicant
Ideal Candidate:
1) MBA with 6-10 years experience
2) Shopper Marketing experience is a must
3) FMCG space
What's on Offer
Apart from the attractive remuneration, you will be working along with the top management
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