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29/04 HR
Recruiter at Hirerite

Views:6863 Applications:609 Rec. Actions:Recruiter Actions:434

Shopper Marketing Role - FMCG (6-13 yrs)

Mumbai Job Code: 692123

Job Description

Market Specific Strategy

- Defining, evolving and improvising in consultation and collaboration with sales leadership and the marketing team

- Go between field sales and marketing - converts brand strategy into sales implementation

- Create understanding and buy in for the same within the sales function

- Market classification - specific strategy/programmes and execution

- Retail Environment Specific Strategy

- Onus of developing all retail environments

- Onus of developing intended product pack business in specific retail environments

- Trade Spend Management

- Forms the trade marketing calendar in collaboration with regions and marketing - owns execution

- Meets the short, medium and long term trade objectives

- Ownership of trade budgets

- Delivers on spend effectiveness

- Loyalty Programmes

- Owner of retail loyalty programs

- Owner of wholesale loyalty programs

Shopper Marketing

- Shopper specific programmes - In store strategy and execution

- Product Pack strategy and execution

- Category Development

The Successful Applicant

Ideal Candidate:

1) MBA with 6-10 years experience

2) Shopper Marketing experience is a must

3) FMCG space

What's on Offer

Apart from the attractive remuneration, you will be working along with the top management

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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