Shopper Marketing Role - FMCG

Job Description

Market Specific Strategy

- Defining, evolving and improvising in consultation and collaboration with sales leadership and the marketing team

- Go between field sales and marketing - converts brand strategy into sales implementation

- Create understanding and buy in for the same within the sales function

- Market classification - specific strategy/programmes and execution

- Retail Environment Specific Strategy

- Onus of developing all retail environments

- Onus of developing intended product pack business in specific retail environments

- Trade Spend Management

- Forms the trade marketing calendar in collaboration with regions and marketing - owns execution

- Meets the short, medium and long term trade objectives

- Ownership of trade budgets

- Delivers on spend effectiveness

- Loyalty Programmes

- Owner of retail loyalty programs

- Owner of wholesale loyalty programs

Shopper Marketing

- Shopper specific programmes - In store strategy and execution

- Product Pack strategy and execution

- Category Development

The Successful Applicant

Ideal Candidate:

1) MBA with 6-10 years experience

2) Shopper Marketing experience is a must

3) FMCG space

What's on Offer

Apart from the attractive remuneration, you will be working along with the top management