Shopper Marketing Manager - FMCG

Shopper Marketing Manager - Mumbai

Responsibilities:

1. Lead Category/brand forward Shopper In-sighting initiatives to deliver on strategic business issues/opportunities and become a significant input into 3 & 5-year organizational strategic business plans

2. Lead Channel forward Shopper in-sighting initiatives to help develop a company's capability in new channels and help engineer channel-specific solutions for categories/brands.

3. Lead category management and assortment analytics initiatives with key retailers for key Modern Trade-dependent company's brands

4. Lead Shopper in-sighting segments on category/brand innovation projects. Build Shopper capabilities up-stream through the involvement of shopper in-sighting at NPD concept bundle testing stages.

- Build the company's capability to execute shopper projects end to end by developing domestic/international agencies in areas such as

a. Shopper consulting and retail strategy.

b. Shopper trending & in-sighting.

c. Shopper Retail solutions.

d. Shopper execution and metrices.

- Set up processes to streamline the way the company's sales & marketing functions should do shopper marketing. i.e. Set up - Company's Way of Shopper Marketing- process module.

5. Prioritize business activities and resources for Shopper Marketing team