Position (Designation) : Shopper Marketing Manager

Dept/Division : Sales

Grade : Manager

Location : Mumbai

Purpose of the Role :

With its evolving portfolio, company has identified Shopper Marketing as a source of competitive advantage for the future. This role is responsible for developing and deploying Shopper Marketing initiatives across all portfolios and in trade channels where the organization operates.

Qualification & Experience :

- MBA/PG specialization in Sales & Marketing.

- 4-6 Yrs experience in FMCG sector.

- At least 2 yrs as an ASM .

- At least 1 yr in a shopper marketing / brand management role.

Key Deliverables of the Role :

- Lead Category/brand forward Shopper In-sighting initiatives to deliver on strategic business issues/opportunities and become a significant input into 3 & 5 year organizational strategic business plans.

- Lead Channel forward Shopper in-sighting initiatives to help develop co. capability in new channels and help engineer channel specific solutions for categories / brands.

- Lead category management and assortment analytics initiatives with key retailers for key Modern Trade dependent co. brands.

- Lead Shopper in-sighting segments on category / brand innovation projects. Build Shopper capabilities up- stream through involvement of shopper in-sighting at NPD concept bundle testing stages.

- Build co. capability to execute shopper projects end to end by developing domestic / international agencies in areas such as :

a. Shopper consulting and retail strategy.

b. Shopper trending & in-sighting.

c. Shopper Retail solutions.

d. Shopper execution and metrices.

- Set up processes to streamline the way co. sales & marketing functions should do shopper marketing. i.e. Set up co. Way of Shopper Marketing- process module.

- Prioritize business activities and resources for Shopper

Marketing team.

Skills and Competencies :

- Strong interpersonal skills and ability to negotiate effectively with major customers on marketing issues

- Strong analytical skills.

- Strong communication and ability to turn insight into action.

- Think & Act Consumer - Understand shopper needs, creates solutions that deliver value to the shopper, Builds a consumer centric culture.

- Seek opportunity - Is entrepreneurial, Understands business, Takes risks.

- Plans for Long-term - Understands emerging trends, plans for long term based on priorities and contingencies, Reviews and does course correction to stay on course.

Reporting Relationships :

- Upwards - Head Trade Marketing & Shopper Marketing

Other Key Functional Interfaces :

- Internal

- Brand & Customer Marketing Teams

- Insights Team ( Consumer | Product)

- External

- Shopper Agencies ( Research | Strategy | Trends)

- Key MT Retailers

Growth Path & Future :

- Movement as Trade Marketing Manager or Key Accounts Manager in Sales Function.

- Exposure to the Marketing function

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.