Shopclues is looking for Performance Marketing Specialist to join the team. We have built a complex and high converting eCommerce system and our monthly traffic has grown to a million. We are looking to build a visionary and agile team to help fuel our growth and contribute towards further advancing the continuously evolving product. Your KRAs- : - Owning the whole digital acquisition piece for Shopclues across all channels like Facebook, Instagram, Google, Criteo etc and be responsible for cost and performance targets - Determine areas of opportunity, design and execute experiments, and present datadriven recommendations that improve current marketing and business practices in order to drive customer acquisition, engagement and retention - Working closely with the Partnerships, Product and Design team to create the growth strategy - Running exciting experiments on growth and strategy to help chart out the future business strategy for Shopclues - Lead &amp; manage all digital campaigns, ensure proper optimization is taking place &amp; monthly targets are met - Drive marketing programs which are highly targeted basis LTV of relevant segmented audience cohorts - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) - Execute effective digital media campaigns on platforms including but not limited to AdWords, Facebook Ads, Twitter Ads, DBM, Display, Video, Re-marketing, Branding, Affiliates, etc. - Working on presentation/analytics/MIS and weekly/daily updates. - Plan experiments conversion test, A/B test, lift study and draw meaningful insights from the same. - Execution of campaign setups and measuring their performance. Well versed with data tracking tools such as Firebase, Appsflyer, Google Analytics. - Collaborate with internal teams for creatives, data inputs, etc. to optimize the campaigns. - Ability to take on challenging deadlines and priorities. Must-Have - 2 -5 years of performance marketing experience in a fast-paced start-up - A combination of analytical and creative thinking - Passion &amp; hustle to take on &amp; solving big problems - Ability to thrive in an ambiguous environment - Willingness roll up your sleeves and execute as opposed to creating strategies - Experience in handling large scale campaign planning, optimization for both performance and brand impact - Thorough understanding and hands-on experience of Bid Optimisers, RTB, DSPs, Ad Exchanges, DMPs, Audience targeting/segmentation, Web Analytics tools like Firebase, Mix panel, Appsflyer, etc - Varied industry exposure in running PPC, Affiliates and Display campaigns focusing on transactions - A knack for data-driven creative conceptualization and production - Good communication skills and proactive in nature. - An ability to multitask and perform under tight deadlines. Skills - Google Analytics - Facebook Ads - Digital Media - Paid Media - Firebase/ Mixpanel

Gurgaon/Gurugram

ShopClues.com - Manager/Senior Manager/Specialist - Digital Marketing/Performance Marketing 

ShopClues.com - Manager/Senior Manager/Specialist - Digital Marketing/Performance Marketing  ,Job Description for ShopClues.com - Manager/Senior Manager/Specialist - Digital Marketing/Performance Marketing  in Shopclues in  Gurgaon/Gurugram for (2-8) years of experience. Apply Now!

Job Description for ShopClues.com - Manager/Senior Manager/Specialist - Digital Marketing/Performance Marketing  in Shopclues in  Gurgaon/Gurugram for (2-8) years of experience. Apply Now!