Shopclues.com - Manager - Search Engine Marketing

Manager - Search Engine Marketing

Experience: 3-6 Years

-Ability to define online advertising strategy and creation of multichannel advertising campaigns

- Experience in managing and optimizing SEM campaigns across online channels to accomplish business goals

- Ability to coordinate with multifunctional teams to execute the techno-functional nature of online advertising initiatives and tasks.

- In-depth knowledge and experience about various products that aid in these efforts. Viz Google AdWords, Google Analytics, Bing and Facebook ads internal tool.

- Certified in Advance Search as a Google Adwords professional and in Web-Analytics as a Google Analytics Professional

- Having Experience in all fields of online marketing like SEM, Facebook Paid Advertisement, LinkedIn Advertising

- Having good skills on MS Excel and analytical bent on mind

- Having Experience of using Different Types of Tools Like :- Double Click, Webmaster, Google Merchant Account etc.

- Experience in gathering insights from multiple data sources and making informed decisions to improve performance of search campaigns.

- Conduct keyword research as an input to PPC programs.

- Making daily adjustments to PPC campaigns based on budget constraints, lead generation goals, cost-per-action targets and other parameters that clients specify.

- Provide regular reporting and recommendations based on PPC program results.

- Monitor client conversion rates and optimize results through A/B testing and other KPI's.

- Knack of implementing new technologies, automation capabilities that enhance SEM efforts.

- Maximize profits by developing and crafting Google- Display Advertisement, planning and deploying PPC campaigns

- Track and update traffic patterns through PPC or cost per click, as well as Adwords Management

- Determine ROI on search marketing efforts

- Adding new keywords in the search engines, Search Engine Marketing skills