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Shopclues.com - Manager - Search Engine Marketing (4-6 yrs)
Manager - Search Engine Marketing
Experience: 3-6 Years
-Ability to define online advertising strategy and creation of multichannel advertising campaigns
- Experience in managing and optimizing SEM campaigns across online channels to accomplish business goals
- Ability to coordinate with multifunctional teams to execute the techno-functional nature of online advertising initiatives and tasks.
- In-depth knowledge and experience about various products that aid in these efforts. Viz Google AdWords, Google Analytics, Bing and Facebook ads internal tool.
- Certified in Advance Search as a Google Adwords professional and in Web-Analytics as a Google Analytics Professional
- Having Experience in all fields of online marketing like SEM, Facebook Paid Advertisement, LinkedIn Advertising
- Having good skills on MS Excel and analytical bent on mind
- Having Experience of using Different Types of Tools Like :- Double Click, Webmaster, Google Merchant Account etc.
- Experience in gathering insights from multiple data sources and making informed decisions to improve performance of search campaigns.
- Conduct keyword research as an input to PPC programs.
- Making daily adjustments to PPC campaigns based on budget constraints, lead generation goals, cost-per-action targets and other parameters that clients specify.
- Provide regular reporting and recommendations based on PPC program results.
- Monitor client conversion rates and optimize results through A/B testing and other KPI's.
- Knack of implementing new technologies, automation capabilities that enhance SEM efforts.
- Maximize profits by developing and crafting Google- Display Advertisement, planning and deploying PPC campaigns
- Track and update traffic patterns through PPC or cost per click, as well as Adwords Management
- Determine ROI on search marketing efforts
- Adding new keywords in the search engines, Search Engine Marketing skills
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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