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30/07 Ekta Vashishth
Assistant Manager- HR at Shopclues

Views:1863 Applications:729 Rec. Actions:Recruiter Actions:7

ShopClues.com - Lead - Customer Relationship Management (3-6 yrs) Premium

Gurgaon/Gurugram Job Code: 837411

Responsibilities:

- Create and Maintain CRM and Marketing Automation framework for Shoplcues.com

- Analyse customer behavior and design campaign automation around it

- Manage Team of executives and guide them with best practices

- Increase retention rate, new customer activation, reduce funnel drop offs,%age of crm revenue

- Manage Vendors and keep healthy relationship

- Foresee complete tech integration and suggest changes in current integrations

- Work on Automating and Personalising major CRM campaigns

- Act as Power user of CRM tools and Adobe Suite

- Manage Email Sender Reputation and Processes

- Manage Stakeholders(Design,Strategy,Product)

- Work with Product and Datascience to implement recommendation and personalisation

- Introduce tools and technologies for Marketing Tech

Requirements:

- Worked in Internet or Ecommerce company managing CRM Department

- Experience of working on tools like Moengage,Clevertap or Any other automation tool

- Highly Process Driven

- Complete knowledge of Email Marketing Best Practices

- Complete Knowledge CRM frameworks

- Previously Worked on Automating Marketing Campaigns

KPI:

- Number of CRM Orders

- Degree of Marketing Automation

- New User Activation

- Revenue per Customer

- Unistall Rate

- Campaign Metrics

KRA:

- Improve Campaign Creatives

- Structure campaigns basis consumer insights

- Maintain balance between CRM Orders vs Uninstalls

- Increase CRM Orders as a Percentage of Total Orders

- Achieve High Degree of Automation and Personalisation(Campaigns and Landing)

Tools:

- SQL/R/Python

- ADVANCED EXCEL

- Google Analytics or Adobe Analytics or Likes

- Moengage/Clevertap/Adobe Campaign

Women-friendly workplace:

Maternity and Paternity Benefits

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