Recruiter at Shopclues
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Shopclues.com - CRM Manager - Push/Email Marketing (4-10 yrs)
Shopclues is hiring CRM Manager_ (Push/Email Marketing) 4-10 years
Founded in July 2011 in Silicon Valley, ShopClues.com is India's first and the largest managed marketplace. We are currently among the fastest growing E-Commerce companies in India. ShopClues has strong Silicon Valley roots and work culture including product development and management discipline.
- Plan and execute email, SMS & Push Notification campaigns throughout the entire lifecycle, using Adobe Campaign
- Set-up multi-channel workflows for event-based trigger campaigns
- Ensure the efficient and consistent capture of all required data at key points in the customer life cycle.
- Assist in developing consumer segmentation campaign plans to drive customer retention, engagement and to achieve KPI's.
- Act as an Adobe Campaign super user, championing data importation, exportation, and querying
- Own email campaign optimization through A/B testing and iteration.
About you :
- Significant experience with Adobe Campaign
- Focused and diligent when delivering high-quality solutions in a fast moving environment
- Background knowledge of campaign management tools- Experience in campaign planning, execution and measurement process.
- Strong analytical skills coupled with an equally strong business foundation, particularly in the marketing area.
Desired Skills and Experience: CRM, Campaign Management, eCommerce, Marketing