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11/09 Shrey Srivastava
Head - Talent Acquisition at Shopclues

Views:14578 Applications:1920 Rec. Actions:Recruiter Actions:42 - Brand Manager (5-8 yrs)

Gurgaon/Gurugram Job Code: 741800

- As the Brand Manager for Shopclues Owned Brands, the incumbent will lead the Brand Strategy & Management, Advertising and Portfolio communications with the objective of driving penetration of Shopclues on the Brand platform.

- This position will collaborate extensively with the Owned Brands team, Central marketing team and the Digital & Engagement team to drive outcomes.

Key responsibilities :

- Develop the brand strategy and positioning for Shopclues.Person will lead communication development and channel deployment for all external customer related communications - be it on the app or off the app. the incumbent, working with the team, would also be responsible for developing and implementing a marketing calendar of product / Portfolio events and launches

- Develop the social media and digital strategy for promotion of Shopclues.

- Develop the brand architecture for new sub-brands across product launches Work with the Central Marketing team for fitment of Shopclues with media strategy of Shopclues.

- Write the marketing brief for all campaigns on Shopclues sub-brands Ideate on and create 360degree campaigns for new launches; including off-app brand visibility on TV, Print, OOH and on-store on the Shopclues Android, iOS apps and web pages Consumer Immersion to understand the barriers and triggers for the products to create an impactful marketing plan.

What we require :

Minimum 5 years of brand strategy and/or management experience across E-Commerce, FMCG or retail or telecom industries/clients Brand planning in advertising agencies would be a plus Post Graduate Diploma/Degree in Marketing/Advertising Experience in brand campaigns with a mix of digital, traditional offline and BTL experience and demonstrated creative excellence.

Women-friendly workplace:

Maternity and Paternity Benefits

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