Shohoz - Head - Digital Marketing

Critical Knowledge Areas:

Advance knowledge on Addwords, Firebase, Google Analytics, Power manager, Ms Excel, SEO tools, ie. SEM Rush, ASO knowledge, Marketing automation tools ie. Clevertap, Illustrator, photoshop, Adobe suite

Job Roles

- Build our digital marketing roadmap

- Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency

- Measure ROI and KPIs and prepare budget

- Develop specific campaigns to create and maintain high levels of customer interaction

- Oversee our social media accounts

- Manage and improve online content, considering SEO and Google Analytics

- Forecast sales performance trends and act proactively to increase our market segment

- Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies

- Motivate digital marketing team to achieve goals

- Monitor competition and provide ideas to stand out

- Stay up-to-date with digital technology developments

- Hands on experience with SEO/SEM, Google Analytics and CRM software

- Familiarity with web design

- Excellent analytical and project management skills

- Strong team management and communication (written and verbal) skills

- BSc degree in Marketing, Digital technologies or relevant field