Shiprocket - Manager - Brand & Marketing

Manager - Brand & Marketing

Responsibility:

- Experience of B2B SAAS platform is preferred

- Overall marketing strategy for given product.

- Coordinate product promotion for existing / new products.

- Brand strategy, product & profitability study.

- Current product performance, need gap analysis .

- Segment market potential.

- Market research & study for entering new segments with existing & new products.

- Leading events as a channel at Shiprocket.

- To support the brand lead in all activities related to the brand, specifically

- Compilation of all brand and competitor related information

- Marketing communication & product planning

- Handling coordination and holding of events - on-ground branding, partnerships, sponsorship, etc.

Skills Required:

- Applicant must have worked in the domain of brand management with understanding of brand positioning and communication development process.

- Exposure to media planning.

- Deep knowledge of both planning and executing owned events

- Sound understanding of media, BTL, and digital is required for the role of evaluation of various proposals.

- Applicant must be able to conceive a campaign and navigate various agencies to provide an apt solution for the campaign.

- Applicant should have keen interest to learn and must be adaptable to work around challenging business situations.