Head - Talent Acquisition at Sheelafoams Limited
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Sheela Foam - Manager/Specialist - Content Marketing (4-8 yrs)
Content Marketing Manager/ Specialist
As a Content Marketing Specialist, you will coordinate with media, brand & editorial teams on content creation, target audiences, keywords, campaign and market insights and best performing content forms. Additionally, you will also consult on search engine optimization and data analytics.
1. Develop a clear strategy and vision for content campaigns. (Web, d2c, PR, Social Media & ORM)
2. Work with team of freelance contributors/publishers/agencies by proofreading as well as editing spelling and grammar.
3. Work with the graphic design team to ensure a user-friendly experience and manage busy workloads keeping in mind deadlines.
4. Analyze data and analytics, and seek to increase reader engagement and retention. Own the blog calendar and publication process..
5. Evaluate industry trends, updates with teams, agencies and publishers and come up with fresh, creative content ideas; keeping our audience in mind.
10. Create content for articles, editorials, product comparisons, reviews, social media, consumer communications, offers etc. and ensure that the content meets the style guide.
11. Plan, and track campaign progress and execution along with social media calendar and ORM.